Is Instagram Stories or Snapchat Better for Employer Branding?

The battle between major social media giants Instagram and Snapchat continues to thicken now that Instagram has launched Instagram Stories… a successful launch at that. You should know that you should be using social media for recruiting, and we highly recommend building an Instagram account to showcase your employees, company, culture, and life within the […]

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3 Ways You’re Failing at Employer Branding

“Employer branding is a double-edged sword—it’s a great initiative to attract the best talent for your teams, but also it’s the perfect strategy to help retain current employees you have right now. A stellar employer brand can also improve the corporate brand + identity to the outside world.” – me, last week. Well, if you’re […]

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3 Best Types of Employer Branding Content That Drives Employee Retention

Employer branding is a double-edged sword—it’s a great initiative to attract the best talent for your teams, but also it’s the perfect strategy to help retain current employees you have right now. A stellar employer brand can also improve the corporate brand + identity to the outside world. Sign us up, right?! Let’s review what […]

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Looking for Brand Advocates? Start With Your Employees

When it comes to growing your brand, your company, and attracting top talent, your current employees are your biggest resource. The time to begin nurturing your current employees to become brand advocates is now. Not sure where to begin? No worries. Here are 5 ways you can cultivate brand advocates/ambassadors within your own company + […]

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Why Your Employer Brand + Consumer Brand Need To Be Aligned (And An Example Of One Awesome Company Who Does A Great Job At It)

Employer Branding and Consumer Branding. 2 terms that are nothing new—they’ve been around, they’re loyal buzzwords to the marketing world, but there’s one problem: Many companies are not aligning the two. And it’s time to look at both of them through a different lens—the same lens to be exact. Before we go any further, take […]

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