Why Your Employer Brand + Consumer Brand Need To Be Aligned (And An Example Of One Awesome Company Who Does A Great Job At It)

Employer Branding and Consumer Branding. 2 terms that are nothing new—they’ve been around, they’re loyal buzzwords to the marketing world, but there’s one problem: Many companies are not aligning the two. And it’s time to look at both of them through a different lens—the same lens to be exact. Before we go any further, take […]

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The Social Attraction Is Real [Free Download!]

Fact 1: Recruiters are actively looking for job candidates on social media. Fact 2: Candidates are also actively looking at companies + recruiters on social media. Fact 3: Employment branding can make or break the close on a candidate. Social media is hands down one of the most influential tools to grab people’s attention,  entice […]

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How To Find The Best Keywords For Writing Pinterest Descriptions

Here we are, 4 weeks deep into using Pinterest to grow your employer brand. Last week we talked about how to write descriptions for your pins and why it’s still important–here’s an excerpt: Words are the best way to tell Pinterest what your pins are about. With that  being said, add in related keywords to […]

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Grow Your Employer Brand With Pinterest: Part 2 – Brand Boards

5-star vacations, engagement rings, styled outfits, delicious recipes, how-to advice… what do all these have in common? They’re all over Pinterest posted as images that evoke emotion and get people to do something. Pinterest is a social media site, yes, but it’s growing more as a search engine than your basic social site. Pinterest is powerful. If […]

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