Five Different Types of Posts You Can Make to Build Your Employer Brand on Instagram

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When building your employer brand on social media, giving candidates the opportunity to press their noses to the proverbial glass of your company windows is invaluable. That’s where Instagram comes in. No platform makes it easier to really show what life is like at your company—and, as any good brand expert knows, showing is better than […]

3 Real Reasons Why Specialty Recruiters Beat Out the Competition

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Generalized recruiter or specialty recruiter—the age old question. On the one hand, you might think a generalized recruiter would be better. They can handle anything you throw at them! IT? Got it. Healthcare? No problem. Manufacturing? They can do that too. But then on the other hand, you may think a specialty recruiter would be […]

The Problems You Can Run Into When Creating Careers-Specific Social Accounts

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When it comes to kicking off your employer branding efforts, there are three big buckets to think about: careers site, content, and social media. Your careers site and the content that will go on it are pretty easy to isolate from an employer branding perspective—there’s no question if these should be all-employee-focused all the time. […]

How to Build an Employer Brand Ambassadorship Program at Your Company

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If it’s been said once, it’s been said a million times: there is no better resource to build your employer brand and show candidates what life is like in your company than the talent you currently have working for you. A few of the ways you can leverage this goldmine of a resource: Getting your […]

The First Labor Day Was 135 Years Ago—Here’s How Far We’ve Come

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This past Monday, the working masses turned their alarm clocks off, fired up their grills (or their Netflixes), and gave a toast to having a three day weekend in observance of Labor Day. Though this year’s Labor Day fell on September 4th, Tuesday September 5th marked the 135th anniversary of the very first official Labor […]

The Secret to Overcoming Unconscious Biases When Interviewing Candidates

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Face it—when you hire someone, you’re judging them on a multitude of characteristics: what employers they’ve worked for, what experience they gained from those employers, how they answer your questions, the tone of their voice, the outfits they’re wearing, the way they do their hair… Yeah, that’s right, and you know it. You’re totally judging […]

3 Questions You Should Ask Your Employees From Time to Time

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Think about all the questions you ask an employee before they’re hired (also known as a candidate): questions to get to know who they are, what experience they have, how they might fit into your organization. Now think about all the questions you ask an employee when they’ve decided to leave your company (also known […]

It’s Only a Matter of Time Until You Hire a Digital Employee – What Does that Mean for Your “Analog” Employees?

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CMS Wire recently posted an article titled, Ready or Not, Here Come the ‘Digital Employees’. It was the term ‘Digital Employees’ that caught my attention in the article’s title. HR has been talking about the dreaded artificial intelligence takeover since someone put the letters ‘A’ and ‘I’ next to each other, but never had I […]

How to Build a Referral Campaign That Will Take Your Pipeline to the Next Level

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One of the most sure bets on finding the perfect candidate to fill a role is via a referral. Rather than relying on you and the candidate finding each other, there’s a middleman who can bring the two sides together, confirming on both sides that this role is a great fit for the candidate, and […]

Why You Shouldn’t Underestimate the Power of Podcasting For Your Employer Brand

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When you hear “employer brand” there are probably a few things that come to mind: your careers site, the written and video content you post there, and the social channels on which you share that content. If you’re doing those three things, you’re probably already doing more than most. But there’s one item that may […]