Facebook Pixels and Why You Should Be Using Them in Recruitment Marketing

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I talk a lot about Facebook and the seemingly infinite uses it has for those looking to up their recruitment marketing strategy. The Facebook Pixel is no different from my other endorsements—in fact, it might be the best tools that Facebook offers. One of our clients is all in on Facebook advertising as part of their recruitment marketing […]

Consistent Positive Feedback is Important for When Things Are Going Bad

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There’s a delicate balancing act in the game of providing feedback to your employees…or, at least, there should be. Let’s illustrate why by taking a look into a scene I call: average day in corporate America. Manager: Employee, can you do this for me? Employee does the thing accurately and on time. Manager: Employee, can you do […]

Stop InMailing Candidates and Start Facebook Messaging Them

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LinkedIn recently gave their site a much-needed redesign, reminding everyone that they very much are still in the social media game. One of the most notable features of their platform’s facelift is the upgrade InMail received. InMail, as even the most novice LinkedIn users know, is the social media site’s messaging service. Whereas InMail used to be […]

Trolling Your Staff for Trolls

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What Are Trolls? Internet trolls are an abundant and unfortunate byproduct of the internet’s unlimited amounts of communication and anonymity. In the early days of the internet, trolls were limited to message boards and the term was saved for users who had anonymous profile images and usernames that went around causing trouble for the sake of it. As the internet has […]

The Difference Between Your FauxPO & Our RPO

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Recruitment Process Outsourcing (RPO) is defined by the Recruitment Process Outsourcing Association as “a form of business process outsourcing (BPO) where an employer transfers all or part of its recruitment processes to an external service provider.” The problem with a definition, especially one with a range such as this (see: “employer transfers all or part […]

How Talent DNA Helps You Hire Better People

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If there’s one thing recruiters have no time for, it’s tools that are put in place, not because they add any value, but because everyone thinks they should be there. It’s expected that you have this tool or that tool. One of the most common tools you’ll find in this category? Talent Assessments.  Talent assessments are […]

The Best Content in the World Means Nothing Without the Right Pictures

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It’s time to post some new content to your site. You’ve done the legwork to get all the details together. You’ve got the writing. Heck, you’ve even got the bad@$$ title that’s going to bring in the traffic. All that’s missing is your image. Unfortunately, especially for employee spotlights, images for blog content typically falls […]

Uber’s Scandals Prove the Relationship Consumer & Employer Brands Have

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Last week my colleague wrote about why your consumer and employer brands should be linked. There’s a bunch of great info in there as to the importance of making sure what you put out in the consumer world reflect what is going on in your employees’ world. Maybe I’m bolstering the argument or maybe I’m defending […]

There’s an EVP in Them Thar Hills

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“There’s gold in them thar hills!” – unknown The original speaker of the above quote may be unknown (with a few suspects), but its background is not. Whoever spoke it first was referring to the gold rushes in Georgia and California, insisting upon the riches any brave miners might find. This context makes it an ideal quote to plug […]

How to Build a Recognition Program at Your Company

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Even the best of company leaders struggle with adequately recognizing their employees’ accomplishments. A cynical (see also: not great) leader might argue that they pay their employees—isn’t that enough? But when your employees go above and beyond and/or consistently perform, they deserve some type of special recognition. If doing it because it’s what good leaders should […]