How to Build an Employer Brand Ambassadorship Program at Your Company

Category
Tags

If it’s been said once, it’s been said a million times: there is no better resource to build your employer brand and show candidates what life is like in your company than the talent you currently have working for you. A few of the ways you can leverage this goldmine of a resource: Getting your […]

How to Build a Referral Campaign That Will Take Your Pipeline to the Next Level

Category
Tags

One of the most sure bets on finding the perfect candidate to fill a role is via a referral. Rather than relying on you and the candidate finding each other, there’s a middleman who can bring the two sides together, confirming on both sides that this role is a great fit for the candidate, and […]

Why You Shouldn’t Underestimate the Power of Podcasting For Your Employer Brand

Category
Tags

When you hear “employer brand” there are probably a few things that come to mind: your careers site, the written and video content you post there, and the social channels on which you share that content. If you’re doing those three things, you’re probably already doing more than most. But there’s one item that may […]

Everything Wrong With the Millennial Job Posting Making Its Rounds on the Internet

Category
Tags

Over the past few years, bashing millennials has overtaken baseball as America’s favorite pastime. Maybe it’s because millennials keep killing various industries, or maybe it’s because it’s very easy to pigeonhole one generation and blame all problems within the workplace on them. Whatever the reason, articles of why millennials are terrible have become so commonplace […]

The Ideal Culture Starts With Quality Leadership And A Convincing Vision

Category

The best way to create and sustain a strong culture is to have top-notch people orchestrating employee engagement and retention. What goes on behind-the-scenes at your company is just as important as what the public consumes. A solid leader can be a crucial business tool for establishing a community of employees that love to come […]

Why We Aren’t Upfront About the Companies We Recruit For – And Why You Shouldn’t Be Either

Category
Tags

Not including referral candidates, every candidate who comes through your pipeline starts in the same place: your job description. Job descriptions are the very first thing a candidate sees. It’s the hook that pulls them in, gets them to apply, and kickstarts the entire recruiting process. And, as they say, first impressions are everything. With […]

How To Attract and Keep Creative Talent on Their Toes

Category

Creative minds are a bit different when it comes to work. We think differently, we work differently, our personalities can be a little—unique? Some of us are happiest when secluded, some of us thrive in a constantly changing environment, but we all work best in our own ways—and knowing your creative’s specific personality can really give […]

Cutting Through The Noise: How To Run A Successful Talent Community Campaign

Category
Tags

In today’s world of constant information overload, noise, and clutter it can be difficult to attract and retain the attention of those you’re trying to reach. Candidates nowadays are bombarded with emails, targeted ads, and phone calls from all different kinds of sources trying to grab their focus. Even with a talent community full of […]

Telling Employer Branding Stories the Right Way

Category
Tags

When it comes to employer branding, there are countless formats to create from, platforms to present in, and stories to tell. With all the options you have when developing an employer brand, it’s important to remain focused and bring the brand to life in an authentic way that tells the real stories of your employees—in other words, tell […]

#Hashtag Your Way To A Bigger Candidate Pool

Category
Tags

As employer branding gurus, we know the importance of leaving our organization’s fingerprint on every piece of content we put out there. It’s pretty easy to do when you have a blog post (like this one), or a video full of branded images and messages to help get your company flavor across. But what about […]