Is Instagram Stories or Snapchat Better for Employer Branding?

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The battle between major social media giants Instagram and Snapchat continues to thicken now that Instagram has launched Instagram Stories… a successful launch at that. You should know that you should be using social media for recruiting, and we highly recommend building an Instagram account to showcase your employees, company, culture, and life within the […]

3 Ways You’re Failing at Employer Branding

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“Employer branding is a double-edged sword—it’s a great initiative to attract the best talent for your teams, but also it’s the perfect strategy to help retain current employees you have right now. A stellar employer brand can also improve the corporate brand + identity to the outside world.” – me, last week. Well, if you’re […]

Talent Acquisition Tip: How an Employer Brand Helps You Retain Talent

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Being a part of the talent acquisition community, you not only have to focus on attracting candidates but also on retaining talent. That’s where employer branding comes in. Employer branding is often thought of as just a recruiting tool, but in reality it can be incredibly useful when it comes to retaining employees. A strong […]

Step Up Your Recruiting Game on Instagram Pt 3: #Hashtag Your Way to Better Audience Engagement

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If you’ve been keeping up with this Instagram blog series, then you’ve spent the last two weeks prepping your profile and snapping photos to post. You are almost ready to publish that awesome pic you took at the company kickball game last night– there is just one more crucial base to cover. (Hash)Tag- You’re It  You know […]

3 Best Types of Employer Branding Content That Drives Employee Retention

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Employer branding is a double-edged sword—it’s a great initiative to attract the best talent for your teams, but also it’s the perfect strategy to help retain current employees you have right now. A stellar employer brand can also improve the corporate brand + identity to the outside world. Sign us up, right?! Let’s review what […]

The Difference Between An Opt-In Form And A Landing Page, And Why You Need BOTH To Grow Your Talent Pool

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Last week we talked about why having and email list + nurturing your subscribers is so important. This week we’re going to dive into ways to collect those subscribers to ultimately grow your subscriber base full of potential candidates to add to your talent pool. There are two main ways to collect email address: Landing […]

Step Up Your Instagram Game Part 1: Brand Your Account Page

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We’ve all heard the saying “a picture is worth 1,000 words.” But that’s it? Just 1,000? Why limit yourself to just a measly 1,000 words? Enter Instagram – A Shining Beacon for Employer Branding Gurus If your company is not on Instagram (or maybe you devote minimal effort to your account,) you are missing your chance […]

Crafting A Killer Candidate Experience With UX Principles

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“True user experience goes far beyond giving customers what they say they want, or providing checklist features. “ –Nielsen Norman Group User Experience (UX) is the practice of creating experiences for users to enhance their interactions with a company, idea, or product. In other words, it’s what makes consumers love the things they consume. It’s […]

How To Make Your Job Postings Pop for The Most Candidate Engagement

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As a recruiter, if you are not actively seeking candidates, you will want candidates to come across your job postings and want to learn more.  This is where good job descriptions come in handy. With this in mind, your job descriptions must give your candidates the information they want and need. The majority of this […]

Why Having An Email List Is Crucial If You Want To Grow Your Brand (and your revenue)

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Take a minute to think about where the largest chunk of your following is. Do you have thousands of followers on Instagram? Hundreds of Twitter, Facebook, or even LinkedIn followers + connections? Good job—but what happens when the Big 4 (IG, Twitter, FB, and LI) go Xanga + Myspace on you? In other words—what are […]