Why Having An Email List Is Crucial If You Want To Grow Your Brand (and your revenue)

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Take a minute to think about where the largest chunk of your following is. Do you have thousands of followers on Instagram? Hundreds of Twitter, Facebook, or even LinkedIn followers + connections? Good job—but what happens when the Big 4 (IG, Twitter, FB, and LI) go Xanga + Myspace on you? In other words—what are […]

How Culture Plays a Role in the Recruiting Process

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It’s time to talk culture. This is something I am passionate about and you as recruiters should be too. Culture is something that is too often looked at as being the way in which things are done “here” around the office. And that “here” can be widely different among organizations. The most defining characteristic of […]

Forget The Fluff: 4 Strategies for Creating Quality Content for Your Blog

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When people read your blog, they’re looking for value. Just like you reading this right now—you’re wanting to learn and take something away from this post. Without valuable content, your business and brand will not grow. So what is valuable content? What’s the difference between fluff and the good stuff? Let’s break down the difference […]

The Best Content in the World Means Nothing Without the Right Pictures

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It’s time to post some new content to your site. You’ve done the legwork to get all the details together. You’ve got the writing. Heck, you’ve even got the bad@$$ title that’s going to bring in the traffic. All that’s missing is your image. Unfortunately, especially for employee spotlights, images for blog content typically falls […]

Uber’s Scandals Prove the Relationship Consumer & Employer Brands Have

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Last week my colleague wrote about why your consumer and employer brands should be linked. There’s a bunch of great info in there as to the importance of making sure what you put out in the consumer world reflect what is going on in your employees’ world. Maybe I’m bolstering the argument or maybe I’m defending […]

Looking for Brand Advocates? Start With Your Employees

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When it comes to growing your brand, your company, and attracting top talent, your current employees are your biggest resource. The time to begin nurturing your current employees to become brand advocates is now. Not sure where to begin? No worries. Here are 5 ways you can cultivate brand advocates/ambassadors within your own company + […]

How Storytelling Helps Recruiters Tell the Right Story to Sell the Candidate

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I recently came across an article on HR Bartender, Use Storytelling to Create Employee Engagement. This article inspired me to think beyond the normal realms of employment branding as a form of storytelling but as a way for the recruiter to sell their client company’s story. In the article it refers the two as very […]

Why Your Employer Brand + Consumer Brand Need To Be Aligned (And An Example Of One Awesome Company Who Does A Great Job At It)

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Employer Branding and Consumer Branding. 2 terms that are nothing new—they’ve been around, they’re loyal buzzwords to the marketing world, but there’s one problem: Many companies are not aligning the two. And it’s time to look at both of them through a different lens—the same lens to be exact. Before we go any further, take […]

There’s an EVP in Them Thar Hills

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“There’s gold in them thar hills!” – unknown The original speaker of the above quote may be unknown (with a few suspects), but its background is not. Whoever spoke it first was referring to the gold rushes in Georgia and California, insisting upon the riches any brave miners might find. This context makes it an ideal quote to plug […]

How To Customize Your YouTube Channel To Best Represent Your Brand

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I’m personally all about some good branding. I could come up with mood boards, branding guidelines, ideas, and make the whole party come to life all day every day. Just give me the adobe creative suite, an idea, and a week and you’ve got yourself some official branding that’s actually cool—don’t forget the iced coffee, […]