Helping Hiring Managers Understand Recruitment Marketing

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Today, I was in a meeting during which our recruitment marketing team presented what we can do to help that client’s talent acquisition team members’ lives easier. At the end of the meeting, the client leader looks at our marketing team and goes, “Every hiring manager and recruiter needs to see what recruitment marketing is […]

3 Types Of Content To Post On YouTube To Position Yourself As A Thought Leader

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YouTube isn’t just a social media site. It’s not like Twitter. It’s not like Instagram. It’s not like Snapchat. It’s far more powerful than all of these.   Did you know… –> YouTube is actually considered a search engine, and it’s owned by Google? –> More people all over the world watch YouTube more than […]

Bleeding Orange: The Kinetix Way

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As our annual meeting at Kinetix looms on the horizon, plans are in full swing to optimize the 3 days where we have all hands on deck. When you have people spread across the US, time together is important. Strong relationships and friendships have been forged from these trips and our remote peeps are given […]

Employer Branding and the Power of Storytelling

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Storytelling is as old as culture itself—and I’m not just talking about company culture. Culture as a concept must have storytelling, because without it there’s no way shared traditions and values could be passed down. In today’s world, it’s easy to equate storytelling with the forms of media we take in—books, movies and music—but there’s still […]

The Social Attraction Is Real [Free Download!]

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Fact 1: Recruiters are actively looking for job candidates on social media. Fact 2: Candidates are also actively looking at companies + recruiters on social media. Fact 3: Employment branding can make or break the close on a candidate. Social media is hands down one of the most influential tools to grab people’s attention,  entice […]

Ready To Grow Your Brand With Pinterest? FREE CHECKLIST

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We’ve spent the last month diving in on how to use Pinterest to grow your employer brand. And now to sum it all up, I’ve created a quick ‘n easy checklist for you to make sure you cover all your bases! Just right-click, save, and it’s yours! [see below] If you’re just now joining, here’s a brief […]

Employment Branding 101

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Employer branding is taking the second step from your main brand and reworking a career brand- a brand that appeals to your employees and potential candidates.  This is the tactic a company can use to showcase how awesome their company is to attract the right talent! As hiring becomes more competitive and with the growth […]

How To Find The Best Keywords For Writing Pinterest Descriptions

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Here we are, 4 weeks deep into using Pinterest to grow your employer brand. Last week we talked about how to write descriptions for your pins and why it’s still important–here’s an excerpt: Words are the best way to tell Pinterest what your pins are about. With that  being said, add in related keywords to […]

Here’s Exactly How To Write Pinterest Descriptions To Build Your Employer Brand

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The rules of SEO, Google search, and using keywords are always changing with the wind. Along with that, Pinterest just changed the way it displays pins and descriptions. Long story short–Pinterest  now only displays the pin image and title while truncating the pin descriptions. So is writing descriptions for pins still worth it? Uh, YES! Here’s […]