The Art of Social Media Posting: #Hashtags

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As a recruitment process outsourcing firm that stands on the frontier of recruiting, we like to christen all new Kinetix employees with a healthy dose of social media training. The two social media we most heavily focus on are LinkedIn and Twitter, and part of the training involves asking whether or not the trainees know certain words and […]

Grow Your Employer Brand With Pinterest: Part 2 – Brand Boards

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5-star vacations, engagement rings, styled outfits, delicious recipes, how-to advice… what do all these have in common? They’re all over Pinterest posted as images that evoke emotion and get people to do something. Pinterest is a social media site, yes, but it’s growing more as a search engine than your basic social site. Pinterest is powerful. If […]

Grow Your Employer Brand With Pinterest: Part 1- The Visuals

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5-star vacations, engagement rings, styled outfits, delicious recipes, how-to advice… what do all these have in common? They’re all over Pinterest posted as images that evoke emotion and get people to do something. Pinterest is a social media site, yes, but it’s growing more as a search engine than your basic social site. Pinterest is powerful. If […]

7 Ways To Step Up Your Company Culture

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You’ve heard the saying “you are a product of your environment” and most of the time it’s true. That’s why having a healthy and engaging workplace culture is so important to us. Most of us spend 40 hours a week at work, and we are around our coworkers more than our own family during the […]

Stop Using Lame Stock Photos. They’re Hurting Your Brand. (FREE RESOURCES)

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YO. I’m taking a break from rolling my eyes at all the super lame stock photos I see out there so I can share with you 5 amazing resources to download FREE “not stock” stock photos. It’s for the greater good, so keep reading. You’ve seen those typical stock photos–the plain white background, perfect studio […]

Building Relationships via Social Media Customer Service

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“Twitter has once again proven that customer service is the new marketing.” This is how a recent post by SocialMediaToday begins, before diving into the revenue potential of being a responsive brand on Twitter. The study referenced in the SocialMediaToday article, conducted by Twitter, looks at just three different types of brands (airlines, pizza, telco), but the results that show […]

Keep Your Candidates’ Attention Through Visual Content – Part 1

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This is going to be a 2 part series about stepping up your visual content game–even if you don’t have access to professional photography/video equipment. Part 1 – Tips for taking a really good picture that will keep candidates interested… using a smartphone: It’s no secret that creative visual content–aka–Instagram pictures, snap chats, behind-the-scenes pictures,etc.–is a critical […]

Company Culture—It’s the Little Things

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There’s a general consensus in society, as well as home decor, that it’s the little things in life that matter the most. Enjoy the little pleasures. Appreciate the small moments. All that jazz. For all the effort we put into trying to focus on the little things in life, this idea rarely translates over into the HR world, […]

OWN IT! Promote The Culture You Have (Or The One You Want To Have)

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“Be the change you wish to see in the world”—you’ve heard this gem of a quote before, I’m sure. Oh, and “Be the ball.” That’s a classic. How do you become the company you want to be? How do you attract—and retain—the talent you wish to have? The top 3 things modern candidates look for […]

What Are Lower-thirds And How Can They Improve Your Employment Branding?

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I’m throwing this to the sports fans and news junkies first because #FlyEaglesFly and $ULTA (going long, #bullish): You know when you’re watching ESPN SportsCenter or CNBC’s Mad Money with Jim Cramer, and you see headlines with a cool design at the bottom of the screen that changes as the TV talent covers different topics? […]