Getting Down & Dirty with Social Media Data

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Once upon a time you created business profiles on Facebook, Twitter, LinkedIn, <insert social media platform of your choice here>. Now you’re even using them to promote your brand by actively sharing content! That’s great. You’re off to a good start, but there’s a missing piece: Data analysis. Just like you analyze everything else your […]

The Breakdown: What Your Brand Colors Really Mean

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Last week we went over how the colors you choose to use to represent your brand make an impact to your potential customers. This week we’re diving we’re breaking down what each color represents psychologically, so you can understand the subconscious messages you’re sending. Before we get into that, here’s last week’s trivia question and […]

Your Brand Colors Actually Matter. Like, A Lot.

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And it’s more than just for looks. Branding is not only an art, but also a science. The colors you choose to represent your company on your website, logo, business cards, social media, print design, etc. have an effect on the conscious of the person viewing these items. Branding, as a package, sends a persuasive […]

A Guide to Email Marketing Analytics for Non-Marketers

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Have you ever asked someone from a different department than yours what you thought was a simple question, and then wondered what language they were speaking when they gave you an answer? We tend to develop our own lingo within our departments at work. It becomes so natural for us that we don’t even realize […]