How To Find The Best Keywords For Writing Pinterest Descriptions

Here we are, 4 weeks deep into using Pinterest to grow your employer brand. Last week we talked about how to write descriptions for your pins and why it’s still important–here’s an excerpt: Words are the best way to tell Pinterest what your pins are about. With that  being said, add in related keywords to […]

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The Art of Social Media Posting: #Hashtags

As a recruitment process outsourcing firm that stands on the frontier of recruiting, we like to christen all new Kinetix employees with a healthy dose of social media training. The two social media we most heavily focus on are LinkedIn and Twitter, and part of the training involves asking whether or not the trainees know certain words and […]

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Building Relationships via Social Media Customer Service

“Twitter has once again proven that customer service is the new marketing.” This is how a recent post by SocialMediaToday begins, before diving into the revenue potential of being a responsive brand on Twitter. The study referenced in the SocialMediaToday article, conducted by Twitter, looks at just three different types of brands (airlines, pizza, telco), but the results that show […]

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The Art of Social Media Posting: Unleashing LinkedIn’s Limited Power

Your favorite how-to social media posting series is back, complete with shameless self-promotion! ICYMI, during the first installment we delved into sharing links on Facebook—a niche topic with a lot to discuss. On this edition, we’ll be sharing a broader spectrum of information: posting to LinkedIn. The reason for the broad topic is because LinkedIn simply doesn’t have as much […]

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Getting Down & Dirty with Social Media Data

Once upon a time you created business profiles on Facebook, Twitter, LinkedIn, <insert social media platform of your choice here>. Now you’re even using them to promote your brand by actively sharing content! That’s great. You’re off to a good start, but there’s a missing piece: Data analysis. Just like you analyze everything else your […]

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How (and Why) You Can Use Social Media During Onboarding

“Onboarding, also known as organizational socialization, refers to the mechanism through which new employees acquire the necessary knowledge, skills, and behaviors to become effective organizational members and insiders.” — Wikipedia Wikipedia has a super fancy way of saying that onboarding is getting new employees integrated into the company. One major component that has affected every […]

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#Instabrand: 5 Ways to Improve Your Instagram Brand

Social media has undoubtedly changed the way we do marketing. For some brands, this social aspect comes more naturally than others. Even if it’s not a natural fit for your brand, you can leverage social media to help consumers feel comfortable with your business and the products/services you offer. Building your brand, especially on social […]

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