How To Avoid Making Your Employer Brand A Cheap Cover Song

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If you ask any of my friends they will tell you that I LOVE a good classic song cover –key word being “good”. I emphasize that adjective not because I’m picky, but because I’ve been let down by a lot of terrible tribute bands in the past. From Britney Spears to Billy Joel, I’ve seen […]

The *Real* Way You Make Your Employer Brand Come To Life On Social Media

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Your social media checklist for your employer brand might look something a little like this: Careers-focused channels created? Check. Posting regularly? Check. Growing your audience? Check. While those items alone ensure a robust social media plan, there’s one big item that’s missing in order for your employer brand to truly come alive on social media: […]

Five Different Types of Posts You Can Make to Build Your Employer Brand on Instagram

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When building your employer brand on social media, giving candidates the opportunity to press their noses to the proverbial glass of your company windows is invaluable. That’s where Instagram comes in. No platform makes it easier to really show what life is like at your company—and, as any good brand expert knows, showing is better than […]

Dear Kinetix June 5, 2017

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Dear Kinetix is the talent community’s key to expert advice on all things recruiting and employer branding. We take questions from our social media inboxes and share our kick@$$ answers with the world. Don’t worry – all inquisitors have given themselves pseudonyms to protect their identities.   Dear Kinetix, At Kinetix, what source do your recruiters […]

Step Up Your Recruiting Game on Instagram Pt 2: Capturing The Branded Moments That Matter

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In our last post we talked about getting your organization’s Instagram page up to date and employer branded—I bet you’ve already got some eyes on it just waiting to see what you will do next. Let’s show them what you’ve got  Now that you have a branded profile page, it’s time to fill it up with some legitimizing photos. […]

Community Management + Employer Branding

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Too many times a brand that is new to social media pulls the old “post and dash.” Essentially, they load up their social schedulers or organically post throughout the day and then go hands off once their posts are up. I guess the “social” part of social media got lost on them. Yep, believe it […]

Looking at Social Schedulers Beyond Scheduling

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I am what I would call a social media purist. When it comes to posting on social media, I always prefer to do it natively, meaning within each separate social media that I’m posting on. This preference is a mixture of the way I was “raised” as a social media marketer (because old habits die hard) […]

How To Find The Best Keywords For Writing Pinterest Descriptions

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Here we are, 4 weeks deep into using Pinterest to grow your employer brand. Last week we talked about how to write descriptions for your pins and why it’s still important–here’s an excerpt: Words are the best way to tell Pinterest what your pins are about. With that  being said, add in related keywords to […]

The Art of Social Media Posting: #Hashtags

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As a recruitment process outsourcing firm that stands on the frontier of recruiting, we like to christen all new Kinetix employees with a healthy dose of social media training. The two social media we most heavily focus on are LinkedIn and Twitter, and part of the training involves asking whether or not the trainees know certain words and […]

Building Relationships via Social Media Customer Service

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“Twitter has once again proven that customer service is the new marketing.” This is how a recent post by SocialMediaToday begins, before diving into the revenue potential of being a responsive brand on Twitter. The study referenced in the SocialMediaToday article, conducted by Twitter, looks at just three different types of brands (airlines, pizza, telco), but the results that show […]