Why Your Employer Brand + Consumer Brand Need To Be Aligned (And An Example Of One Awesome Company Who Does A Great Job At It)

Employer Branding and Consumer Branding. 2 terms that are nothing new—they’ve been around, they’re loyal buzzwords to the marketing world, but there’s one problem: Many companies are not aligning the two. And it’s time to look at both of them through a different lens—the same lens to be exact. Before we go any further, take […]

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Part 1: Preparing your rod to catch greatness; how to set up your social media to hook the best candidates

A 4-part series about social marketing for the savvy recruiter At Kinetix, we waste no time getting our new recruiters set up to tackle the digital networking frontier and teeing them up for social success. But what if you don’t have a designated recruitment marketing team to help brand your profiles to perfection? Luckily for […]

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The Social Attraction Is Real [Free Download!]

Fact 1: Recruiters are actively looking for job candidates on social media. Fact 2: Candidates are also actively looking at companies + recruiters on social media. Fact 3: Employment branding can make or break the close on a candidate. Social media is hands down one of the most influential tools to grab people’s attention,  entice […]

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How To Find The Best Keywords For Writing Pinterest Descriptions

Here we are, 4 weeks deep into using Pinterest to grow your employer brand. Last week we talked about how to write descriptions for your pins and why it’s still important–here’s an excerpt: Words are the best way to tell Pinterest what your pins are about. With that  being said, add in related keywords to […]

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