Marketing Technologist

Category : Sales & Marketing
Location/City : GA - Atlanta
Id : 42430


We are looking for a Marketing Technologist to assist with the selection, implementation, admin and training of digital marketing technologies. In this position, you will be responsible for aligning marketing technology with business goals, helping create an end-to-end integrated marketing stack by; serving as a liaison to security, evaluating and choosing technology providers, and implementing applications. The Marketing Technologist will also be responsible for the training and administration of the various tools within the technology stack.
Think you fit the bill?
Five Things Siri Can't Tell You

Why you are right for this role: You are no stranger to the marketing technology landscape, tasks involving technical design, development, integration, and core platform administration do not scare you.
Keep your eye on: the latest technologies and evaluate their potential use for the organization
The buck stops with you: You will assist in the selection, configuration, and integration of marketing technology solutions, planning, budgeting and overseeing project management falls on your plate
Build your street cred by: Serving as the team's internal expert on marketing analytics technology, including Pardot, SEO, and Google Analytics
Keep walking if: You can't create and implement custom marketing dashboards for client reporting

Because Life is Just Better With a Bulleted List
Job Duties & Responsibilities
  • Understand best practice marketing processes and align technology solutions to optimize those processes across the business
  • Help design and implement a fully integrated marketing stack to drive closed loop reporting
  • Help select, configure, and integrate marketing technology solutions, such as: planning and budgeting, project management and workflow tools, and content management systems
  • Build, configure, and support core system integrations (SiteCore, Pardot, SFDC)
  • Ensure Marketing technology products meet Security and legal requirements
  • Lead proof of concept efforts to quickly test and validate the usefulness of software solutions to marketing initiatives
  • Serve as internal expert for marketing analytics technology with a focus on implementation support, tagging and configuration
  • Propose and implement system enhancements that will improve the performance and reliability of systems, website usability and functionality
  • Collaborate with Digital Marketing Director on all SEM programs
  • Keep current with the latest technologies and advise management on their implications for the organization
  • Develop custom marketing dashboards for client reporting
  • Support marketing team with insights on key metrics, analysis and interpretation of trends from data

Skills & Qualifications
  • Bachelor's degree in Computer Science, Marketing, or related field or equivalent experience
  • B2B Marketing experience strongly preferred
  • 3-5+ experience managing marketing technology
  • 3-5+ Experience integrating marketing technology with enterprise applications
  • 3-5+ years system configuration and administration experience
  • Strong skills in Marketing automation, CRM and SEO best practices are required
  • Strong skills in Pardot, SDFC and SEO best practices are preferred
  • At least 3 years of experience with working within an analytics or business intelligence environment
  • At least 1 year of experience working with marketing technology, ad tech and CRM platforms (we use data from Google Analytics, Adwords and CRM & Marketing Automation platforms like Salesforce, Pardot, etc)
  • Strong communication and presentation skills
  • Solid analytical and problem solving skills to create data-driven insights
  • Self-driven, love challenges, entrepreneurial spirit and an ability to executing projects in a timely manner

EOE-M/F/V/D

Lets Go!