Why Your Employer Brand + Consumer Brand Need To Be Aligned (And An Example Of One Awesome Company Who Does A Great Job At It)

Employer Branding and Consumer Branding. 2 terms that are nothing new—they’ve been around, they’re loyal buzzwords to the marketing world, but there’s one problem: Many companies are not aligning the two. And it’s time to look at both of them through a different lens—the same lens to be exact. Before we go any further, take […]

read more

There’s an EVP in Them Thar Hills

“There’s gold in them thar hills!” – unknown The original speaker of the above quote may be unknown (with a few suspects), but its background is not. Whoever spoke it first was referring to the gold rushes in Georgia and California, insisting upon the riches any brave miners might find. This context makes it an ideal quote to plug […]

read more

How to Build a Recognition Program at Your Company

Even the best of company leaders struggle with adequately recognizing their employees’ accomplishments. A cynical (see also: not great) leader might argue that they pay their employees—isn’t that enough? But when your employees go above and beyond and/or consistently perform, they deserve some type of special recognition. If doing it because it’s what good leaders should […]

read more