Is Instagram Stories or Snapchat Better for Employer Branding?

The battle between major social media giants Instagram and Snapchat continues to thicken now that Instagram has launched Instagram Stories… a successful launch at that. You should know that you should be using social media for recruiting, and we highly recommend building an Instagram account to showcase your employees, company, culture, and life within the […]

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Facebook Pixels and Why You Should Be Using Them in Recruitment Marketing

I talk a lot about Facebook and the seemingly infinite uses it has for those looking to up their recruitment marketing strategy. The Facebook Pixel is no different from my other endorsements—in fact, it might be the best tools that Facebook offers. One of our clients is all in on Facebook advertising as part of their recruitment marketing […]

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Building an Internal Communication Plan To Engage Your Team

As an HR leader in today’s ever-changing work environment, one of the key things you should be focused on is building a strong internal communication plan that benefits all members of your team. With more employees working remotely or having flex schedules, it’s important to put a structure in place that allows for effective communication […]

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3 Ways You’re Failing at Employer Branding

“Employer branding is a double-edged sword—it’s a great initiative to attract the best talent for your teams, but also it’s the perfect strategy to help retain current employees you have right now. A stellar employer brand can also improve the corporate brand + identity to the outside world.” – me, last week. Well, if you’re […]

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Consistent Positive Feedback is Important for When Things Are Going Bad

There’s a delicate balancing act in the game of providing feedback to your employees…or, at least, there should be. Let’s illustrate why by taking a look into a scene I call: average day in corporate America. Manager: Employee, can you do this for me? Employee does the thing accurately and on time. Manager: Employee, can you do […]

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Step Up Your Recruiting Game on Instagram Pt 3: #Hashtag Your Way to Better Audience Engagement

If you’ve been keeping up with this Instagram blog series, then you’ve spent the last two weeks prepping your profile and snapping photos to post. You are almost ready to publish that awesome pic you took at the company kickball game last night– there is just one more crucial base to cover. (Hash)Tag- You’re It […]

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