How Many Photos Do You Need to Kickstart Your Employer Brand?

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When you first get your employer brand going, there are a few things that are top of mind: social media accounts, careers site, content for said careers site, employer brand ambassadors, etc. One thing that might not be on that list? Photos. Photos easily fall to the bottom of the list of needs for your […]

Five Different Types of Posts You Can Make to Build Your Employer Brand on Instagram

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When building your employer brand on social media, giving candidates the opportunity to press their noses to the proverbial glass of your company windows is invaluable. That’s where Instagram comes in. No platform makes it easier to really show what life is like at your company—and, as any good brand expert knows, showing is better than […]

#Hashtag Your Way To A Bigger Candidate Pool

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As employer branding gurus, we know the importance of leaving our organization’s fingerprint on every piece of content we put out there. It’s pretty easy to do when you have a blog post (like this one), or a video full of branded images and messages to help get your company flavor across. But what about […]

Step Up Your Recruiting Game on Instagram Pt 3: #Hashtag Your Way to Better Audience Engagement

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If you’ve been keeping up with this Instagram blog series, then you’ve spent the last two weeks prepping your profile and snapping photos to post. You are almost ready to publish that awesome pic you took at the company kickball game last night– there is just one more crucial base to cover. (Hash)Tag- You’re It  You know […]