Thought Leader Thursday: Stop Paying Big Money For “Travelers”

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Earlier in my career, I was the marketing lead for a medical staffing company specializing in allied health travel staffing. In plain language, we placed physical therapists, occupational therapists, and speech therapists in 13-week contracts with hospitals and assisted living facilities all over the country. In our jargon, these folks were known as “travelers.” Life […]

Building A New Careers Site? Here Are The First Steps You Need To Take

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Let’s face it – your careers site could probably use some revamping. Heck, you may not even have a careers site to begin with; just a sad ATS page for candidates to land on when they click “Careers” or “Jobs” on your corporate website. No matter where you’re at with your current careers site, if […]

Boost Your Employer Brand This Black Friday

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At Precisely 8pm on Thanksgiving Thursday, Americans all over the country lose their napkin bibs, slide out of their 5-course comas, and trade their silverware for shopping bags. That’s right folks – ready or not, Black Friday is coming. If you are like me you will do pretty much anything to avoid the hassle of […]

Recruiting Is All About AI These Days…But What About VR?

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While the recruiting world continues to freak out over how AI will affect the hiring process, there are two other letters synonymous with another new technology that’s creeping up in the world that many have yet to pay attention to: VR, or virtual reality. Even if you’re familiar with the functionality of VR, you’re probably […]

The Problems You Can Run Into When Creating Careers-Specific Social Accounts

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When it comes to kicking off your employer branding efforts, there are three big buckets to think about: careers site, content, and social media. Your careers site and the content that will go on it are pretty easy to isolate from an employer branding perspective—there’s no question if these should be all-employee-focused all the time. […]

What Google for Jobs Means for Your Recruitment Marketing Spend

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In part 2 of our 3-part series on Google for Jobs, we’re taking a look at how Google is utilizing third-party sites to boost their job offerings. In addition to scraping your ATS portal or careers site, the new platform also partners with major job boards and sites like LinkedIn, CareerBuilder, Glassdoor, and others. Google […]

How Twitter Bots Are Hurting Your Employer Brand

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The Talent Industry is currently buzzing about bots and automation coming for our jobs thanks to the widespread alarmist articles filling our news feeds. But don’t worry – this isn’t one of those blog posts and we aren’t about to dive into the issues with those bots. Oh no, the bots we are concerned with […]

Cutting Through The Noise: How To Run A Successful Talent Community Campaign

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In today’s world of constant information overload, noise, and clutter it can be difficult to attract and retain the attention of those you’re trying to reach. Candidates nowadays are bombarded with emails, targeted ads, and phone calls from all different kinds of sources trying to grab their focus. Even with a talent community full of […]

Facebook Pixels and Why You Should Be Using Them in Recruitment Marketing

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I talk a lot about Facebook and the seemingly infinite uses it has for those looking to up their recruitment marketing strategy. The Facebook Pixel is no different from my other endorsements—in fact, it might be the best tools that Facebook offers. One of our clients is all in on Facebook advertising as part of their recruitment marketing […]

How To Optimize Your Spend On Indeed To Attract Quality Applicants

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We talk a lot about Indeed here at Kinetix, but with good reason. With almost 60% of all careers-related traffic online passing through Indeed, it’s important for employers to turn their focus there and consider spending money on sponsored jobs if it’s in the recruiting budget. At Kinetix, we not only manage our own spend, […]