The *Real* Way You Make Your Employer Brand Come To Life On Social Media

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Your social media checklist for your employer brand might look something a little like this: Careers-focused channels created? Check. Posting regularly? Check. Growing your audience? Check. While those items alone ensure a robust social media plan, there’s one big item that’s missing in order for your employer brand to truly come alive on social media: […]

Five Different Types of Posts You Can Make to Build Your Employer Brand on Instagram

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When building your employer brand on social media, giving candidates the opportunity to press their noses to the proverbial glass of your company windows is invaluable. That’s where Instagram comes in. No platform makes it easier to really show what life is like at your company—and, as any good brand expert knows, showing is better than […]

The Problems You Can Run Into When Creating Careers-Specific Social Accounts

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When it comes to kicking off your employer branding efforts, there are three big buckets to think about: careers site, content, and social media. Your careers site and the content that will go on it are pretty easy to isolate from an employer branding perspective—there’s no question if these should be all-employee-focused all the time. […]

Dear Kinetix June 5, 2017

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Dear Kinetix is the talent community’s key to expert advice on all things recruiting and employer branding. We take questions from our social media inboxes and share our kick@$$ answers with the world. Don’t worry – all inquisitors have given themselves pseudonyms to protect their identities.   Dear Kinetix, At Kinetix, what source do your recruiters […]

Facebook Pixels and Why You Should Be Using Them in Recruitment Marketing

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I talk a lot about Facebook and the seemingly infinite uses it has for those looking to up their recruitment marketing strategy. The Facebook Pixel is no different from my other endorsements—in fact, it might be the best tools that Facebook offers. One of our clients is all in on Facebook advertising as part of their recruitment marketing […]

Step Up Your Instagram Game Part 1: Brand Your Account Page

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We’ve all heard the saying “a picture is worth 1,000 words.” But that’s it? Just 1,000? Why limit yourself to just a measly 1,000 words? Enter Instagram – A Shining Beacon for Employer Branding Gurus If your company is not on Instagram (or maybe you devote minimal effort to your account,) you are missing your chance […]

Part 4: Cultivating Your Catch – How to Master the Art of the Casual Follow Up

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We have spent this blog series talking about how to prepare, post to, and utilize your social profiles to attract fresh candidates to your line. If you’ve been reading along, you have all the tools you need to navigate the social waters and have started snagging those big purple basses. Great job, Skipper! You’ve reeled […]

Part 1: Preparing Your Rod to Catch Greatness; How to Set Up Your Social Media to Hook the Best Candidates

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A 4-part series about social marketing for the savvy recruiter At Kinetix, we waste no time getting our new recruiters set up to tackle the digital networking frontier and teeing them up for social success. But what if you don’t have a designated recruitment marketing team to help brand your profiles to perfection? Luckily for […]

Looking at Social Schedulers Beyond Scheduling

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I am what I would call a social media purist. When it comes to posting on social media, I always prefer to do it natively, meaning within each separate social media that I’m posting on. This preference is a mixture of the way I was “raised” as a social media marketer (because old habits die hard) […]