Getting Down & Dirty with Social Media Data

Category
Tags

Once upon a time you created business profiles on Facebook, Twitter, LinkedIn, <insert social media platform of your choice here>. Now you’re even using them to promote your brand by actively sharing content! That’s great. You’re off to a good start, but there’s a missing piece: Data analysis. Just like you analyze everything else your […]

How To Make LinkedIn Your Online Portfolio

Category
Tags

Do you plan to build your own website to display the awesome work you do? How long have you been thinking about it? When are you actually going to make it happen? If you’re like me, you have great intentions to brand yourself with a personal website, but finding the time to make it happen […]

A Guide to Email Marketing Analytics for Non-Marketers

Category
Tags

Have you ever asked someone from a different department than yours what you thought was a simple question, and then wondered what language they were speaking when they gave you an answer? We tend to develop our own lingo within our departments at work. It becomes so natural for us that we don’t even realize […]

Measuring Performance Goals: Qualitative vs. Quantitative

Category
Tags

Just like we reflect on our past year and set goals for ourselves personally at the start of a new year, so do many businesses. Wait… Does that mean it’s performance review time already? Sure is—and there’s not much you can do to change the past year at this point, but you can help your […]