The Ink is Dry… on Your Skin.

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Prior to starting my marketing career, I was a nighttime shelf stocker in a grocery store. Since the job market at that time was terrible, there were several of us recent college grads who worked there. I became pretty good friends with another guy on my shift named Paul. Paul had recently graduated cum laude […]

The Small Talk Problem: A Shameless Plug

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“So, what do you do?” How often do you hear this question? How often, after you hear this question, do you get this? “And what does your company do?” If you work for a company that makes products, it tends to be pretty easy. You make stuff. It’s tangible. According to what the “stuff” is, […]

Thought Leader Thursday: The Real Purpose Behind Recruitment Marketing

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  If you follow any of the big analyst companies, you may have seen a recruitment marketing funnel that looks like this: The theory behind this funnel is that in the pre-digital days, or in times of high unemployment, candidates pretty much came to recruiters directly via an application, were then screened in various ways, […]

Thought Leader Thursday: Stop Paying Big Money For “Travelers”

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Earlier in my career, I was the marketing lead for a medical staffing company specializing in allied health travel staffing. In plain language, we placed physical therapists, occupational therapists, and speech therapists in 13-week contracts with hospitals and assisted living facilities all over the country. In our jargon, these folks were known as “travelers.” Life […]