Your Job Description Is Boring.

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It’s true, and it’s as common as pollen in Georgia. “So what?” You may be asking. “The job descriptions are there to give information to the candidate, and nothing more. It doesn’t need to be exciting.” Well, that’s where we disagree. See, the #1 reason people change jobs is because of career opportunity. Instead of […]

3 Easy Ways to Improve Your Careers Site

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You have open jobs. People want them. Seems simple enough, right? Yet, for some reason, it never is. Building and maintaining your employer brand takes self-reflection, hard work, and a firm commitment to the values and image you present to your candidate market via your careers page and social media presence. It can be daunting, […]

Is Glassdoor Giving Candidates the Best Look into Your Company?

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Cast your minds back, if you will, to your last job search. Personally, I was at the start of my career, so I threw my net far and wide to see what kind of opportunities would come my way. I received several responses in return, and how did I separate the potential choices from the […]

Don’t make your employer brand the next Fyre Festival

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By now most of us have streamed the Fyre Festival documentaries and experienced the music event that will forever live in infamy from the comfort of our couches. But while millions were relishing the unavoidable fate of privileged festival-goers, I couldn’t help but think about how many companies use marketing tools and spend to mislead […]

Perks, Ping Pong, or Purpose: What Is Company Culture?

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You’ve got a foosball table in the break room and some really cool office decor—that’s great, but there’s so much more to what makes your company culture than the cool things we can Instagram. Forbes itself has tried to tackle the difficult definition that is company culture, and they came up with this ditty: “I […]

No Video Content for Your Talent? You’re Already Losing!

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Any marketing film pro understands that the goal of a shoot is to produce and promote “valuable & consistent video content to your target audience with the aim of attracting, engaging, and converting qualified leads.” How does that apply to you in talent acquisition? Recruitment 101: Your strategy should always aim to engage anyone who […]

Shift Your Brand into Drive with a Talent Community

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Ever wonder how you can help your organization or brand attract bigger, better talent? Look no further than a talent community – your one-stop shop to solving world hunger, Okay, that’s dramatic, BUT it will help your brand reach a larger pool of candidates out in the market. Can you say recruitment #WIN? Today we […]

Getting the Right People in the Right Seats

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I used to work for a company that practiced the Entrepreneurial Operating System, based on Gino Wickman’s book Traction. I’m a fan. There are actually a lot of concepts from this system I’ve brought here to Kinetix. There are two ideas in this book relevant to building effective teams, and I’m going to extend those […]

Want to Gain Candidate Trust? Check the Basics.

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Like the vast majority of you, my career path would have been SO different without the booming emphasis on employer branding in the talent industry. I recently celebrated my 2-year anniversary with Kinetix (yay!), which of course, made me stop and reflect on my journey to getting my first position here–the good, the bad, and […]

Reflecting on 2018: Making Moves with Kinetix Marketing

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Ah, the year is finally coming to a close. We couldn’t be more excited to reflect on all of the flashy trends and happenings that flew by us in 2018, both in the talent industry and in society. From Orson Welles-style missile threats, to Amazon’s search for HQ2, to teen Tide pod ingestion, we’ve been […]