Walmart’s Recruitment Marketing Mic Drop

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Millions of people who tuned into the NFL’s first Sunday of the season got to witness Walmart’s crazy smart recruitment marketing move… but I’m getting ahead of myself here. Let’s start at the beginning and unpack all of the information before we really dive into this strategic messaging. Fun Fact: This week we are celebrating […]

Cash, Culture, and Video!

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The Kinetix marketing team has made some pretty significant investments lately in our video gear. Accounting told us we couldn’t say how much, but let’s just say there are five digits up in there. Why? Because video is the new frontier when it comes to killer recruitment marketing content,  and we want to be the […]

Thought Leader Thursday: The Real Purpose Behind Recruitment Marketing

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  If you follow any of the big analyst companies, you may have seen a recruitment marketing funnel that looks like this: The theory behind this funnel is that in the pre-digital days, or in times of high unemployment, candidates pretty much came to recruiters directly via an application, were then screened in various ways, […]

Thought Leader Thursday: Stop Paying Big Money For “Travelers”

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Earlier in my career, I was the marketing lead for a medical staffing company specializing in allied health travel staffing. In plain language, we placed physical therapists, occupational therapists, and speech therapists in 13-week contracts with hospitals and assisted living facilities all over the country. In our jargon, these folks were known as “travelers.” Life […]

Building A New Careers Site? Here Are The First Steps You Need To Take

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Let’s face it – your careers site could probably use some revamping. Heck, you may not even have a careers site to begin with; just a sad ATS page for candidates to land on when they click “Careers” or “Jobs” on your corporate website. No matter where you’re at with your current careers site, if […]

How To Avoid Making Your Employer Brand A Cheap Cover Song

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If you ask any of my friends they will tell you that I LOVE a good classic song cover –key word being “good”. I emphasize that adjective not because I’m picky, but because I’ve been let down by a lot of terrible tribute bands in the past. From Britney Spears to Billy Joel, I’ve seen […]

Your Company’s Values Are NOT Your Company’s Employer Value Propositions

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It’s an easy misconception, really. After all, the word “value” is part of the phrase “employer value proposition”. But, just as having the word “strawberry” in “strawberry ice cream” doesn’t make those two things the same, having the word “value” in “employer value proposition” does not mean those two things are the same. The major difference […]

The Five Must-Haves of an Amazing Careers Site

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Creating, or even just revamping, a careers site can seem like a daunting task. In all fairness, it doesn’t just seem like a daunting task—it is a daunting task. In order to create a careers site the right way (because there are right and wrong ways), there are many factors that you have to consider. While […]

How Many Photos Do You Need to Kickstart Your Employer Brand?

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When you first get your employer brand going, there are a few things that are top of mind: social media accounts, careers site, content for said careers site, employer brand ambassadors, etc. One thing that might not be on that list? Photos. Photos easily fall to the bottom of the list of needs for your […]

The Szechuan Sauce Gap: What Happens When Branding Doesn’t Meet Operations

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At the beginning of last month, McDonald’s created what started as a brilliant marketing campaign, and what ended as a “scandal” with some very angry customers. The campaign was in reaction to an episode of cult fan favorite cartoon Rick and Morty, where character Rick begs McDonald’s to bring back a sauce that was around in the […]