Perks, Ping Pong, or Purpose: What Is Company Culture?

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You’ve got a foosball table in the break room and some really cool office decor—that’s great, but there’s so much more to what makes your company culture than the cool things we can Instagram. Forbes itself has tried to tackle the difficult definition that is company culture, and they came up with this ditty: “I […]

No Video Content for Your Talent? You’re Already Losing!

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Any marketing film pro understands that the goal of a shoot is to produce and promote “valuable & consistent video content to your target audience with the aim of attracting, engaging, and converting qualified leads.” How does that apply to you in talent acquisition? Recruitment 101: Your strategy should always aim to engage anyone who […]

Shift Your Brand into Drive with a Talent Community

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Ever wonder how you can help your organization or brand attract bigger, better talent? Look no further than a talent community – your one-stop shop to solving world hunger, Okay, that’s dramatic, BUT it will help your brand reach a larger pool of candidates out in the market. Can you say recruitment #WIN? Today we […]

Getting the Right People in the Right Seats

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I used to work for a company that practiced the Entrepreneurial Operating System, based on Gino Wickman’s book Traction. I’m a fan. There are actually a lot of concepts from this system I’ve brought here to Kinetix. There are two ideas in this book relevant to building effective teams, and I’m going to extend those […]

Want to Gain Candidate Trust? Check the Basics.

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Like the vast majority of you, my career path would have been SO different without the booming emphasis on employer branding in the talent industry. I recently celebrated my 2-year anniversary with Kinetix (yay!), which of course, made me stop and reflect on my journey to getting my first position here–the good, the bad, and […]

Reflecting on 2018: Making Moves with Kinetix Marketing

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Ah, the year is finally coming to a close. We couldn’t be more excited to reflect on all of the flashy trends and happenings that flew by us in 2018, both in the talent industry and in society. From Orson Welles-style missile threats, to Amazon’s search for HQ2, to teen Tide pod ingestion, we’ve been […]

Business Travel 101: How to Keep Calm and Kinetix On

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In the world of recruitment marketing, we spend a lot of time making sure we show off our clients’ employer brands to candidates the best way we know how. The best way is actually meeting their employees and getting the inside scoop in person – and on camera, of course. This proven process calls for […]

Hopping on the HR Bandwagon – The Importance of Employer Branding

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At Kinetix, our goal is to help our clients hire the best talent fast as they continue to grow. Our own marketing department, who specializes in the art of recruitment marketing and overall employer branding, lives by this mantra. Over the course of just two years, we have seen our marketing team triple in size […]

Walmart’s Recruitment Marketing Mic Drop

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Millions of people who tuned into the NFL’s first Sunday of the season got to witness Walmart’s crazy smart recruitment marketing move… but I’m getting ahead of myself here. Let’s start at the beginning and unpack all of the information before we really dive into this strategic messaging. Fun Fact: This week we are celebrating […]

Cash, Culture, and Video!

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The Kinetix marketing team has made some pretty significant investments lately in our video gear. Accounting told us we couldn’t say how much, but let’s just say there are five digits up in there. Why? Because video is the new frontier when it comes to killer recruitment marketing content,  and we want to be the […]