The Difference Between An Opt-In Form And A Landing Page, And Why You Need BOTH To Grow Your Talent Pool

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Last week we talked about why having and email list + nurturing your subscribers is so important. This week we’re going to dive into ways to collect those subscribers to ultimately grow your subscriber base full of potential candidates to add to your talent pool. There are two main ways to collect email address: Landing […]

Step Up Your Instagram Game Part 1: Brand Your Account Page

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We’ve all heard the saying “a picture is worth 1,000 words.” But that’s it? Just 1,000? Why limit yourself to just a measly 1,000 words? Enter Instagram – A Shining Beacon for Employer Branding Gurus If your company is not on Instagram (or maybe you devote minimal effort to your account,) you are missing your chance […]

Crafting A Killer Candidate Experience With UX Principles

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“True user experience goes far beyond giving customers what they say they want, or providing checklist features. “ –Nielsen Norman Group User Experience (UX) is the practice of creating experiences for users to enhance their interactions with a company, idea, or product. In other words, it’s what makes consumers love the things they consume. It’s […]

How To Make Your Job Postings Pop for The Most Candidate Engagement

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As a recruiter, if you are not actively seeking candidates, you will want candidates to come across your job postings and want to learn more.  This is where good job descriptions come in handy. With this in mind, your job descriptions must give your candidates the information they want and need. The majority of this […]

Why Having An Email List Is Crucial If You Want To Grow Your Brand (and your revenue)

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Take a minute to think about where the largest chunk of your following is. Do you have thousands of followers on Instagram? Hundreds of Twitter, Facebook, or even LinkedIn followers + connections? Good job—but what happens when the Big 4 (IG, Twitter, FB, and LI) go Xanga + Myspace on you? In other words—what are […]

How Culture Plays a Role in the Recruiting Process

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It’s time to talk culture. This is something I am passionate about and you as recruiters should be too. Culture is something that is too often looked at as being the way in which things are done “here” around the office. And that “here” can be widely different among organizations. The most defining characteristic of […]

Forget The Fluff: 4 Strategies for Creating Quality Content for Your Blog

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When people read your blog, they’re looking for value. Just like you reading this right now—you’re wanting to learn and take something away from this post. Without valuable content, your business and brand will not grow. So what is valuable content? What’s the difference between fluff and the good stuff? Let’s break down the difference […]

The Best Content in the World Means Nothing Without the Right Pictures

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It’s time to post some new content to your site. You’ve done the legwork to get all the details together. You’ve got the writing. Heck, you’ve even got the bad@$$ title that’s going to bring in the traffic. All that’s missing is your image. Unfortunately, especially for employee spotlights, images for blog content typically falls […]

Looking for Brand Advocates? Start With Your Employees

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When it comes to growing your brand, your company, and attracting top talent, your current employees are your biggest resource. The time to begin nurturing your current employees to become brand advocates is now. Not sure where to begin? No worries. Here are 5 ways you can cultivate brand advocates/ambassadors within your own company + […]

Uber’s Scandals Prove the Relationship Consumer & Employer Brands Have

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Last week my colleague wrote about why your consumer and employer brands should be linked. There’s a bunch of great info in there as to the importance of making sure what you put out in the consumer world reflect what is going on in your employees’ world. Maybe I’m bolstering the argument or maybe I’m defending […]