Why Your Employer Brand + Consumer Brand Need To Be Aligned (And An Example Of One Awesome Company Who Does A Great Job At It)

Category

Employer Branding and Consumer Branding. 2 terms that are nothing new—they’ve been around, they’re loyal buzzwords to the marketing world, but there’s one problem: Many companies are not aligning the two. And it’s time to look at both of them through a different lens—the same lens to be exact. Before we go any further, take […]

There’s an EVP in Them Thar Hills

Category
Tags

“There’s gold in them thar hills!” – unknown The original speaker of the above quote may be unknown (with a few suspects), but its background is not. Whoever spoke it first was referring to the gold rushes in Georgia and California, insisting upon the riches any brave miners might find. This context makes it an ideal quote to plug […]

How To Customize Your YouTube Channel To Best Represent Your Brand

Category

I’m personally all about some good branding. I could come up with mood boards, branding guidelines, ideas, and make the whole party come to life all day every day. Just give me the adobe creative suite, an idea, and a week and you’ve got yourself some official branding that’s actually cool—don’t forget the iced coffee, […]

Helping Hiring Managers Understand Recruitment Marketing

Category

Today, I was in a meeting during which our recruitment marketing team presented what we can do to help that client’s talent acquisition team members’ lives easier. At the end of the meeting, the client leader looks at our marketing team and goes, “Every hiring manager and recruiter needs to see what recruitment marketing is […]

3 Types Of Content To Post On YouTube To Position Yourself As A Thought Leader

Category

YouTube isn’t just a social media site. It’s not like Twitter. It’s not like Instagram. It’s not like Snapchat. It’s far more powerful than all of these.   Did you know… –> YouTube is actually considered a search engine, and it’s owned by Google? –> More people all over the world watch YouTube more than […]

Bleeding Orange: The Kinetix Way

Category
Tags

As our annual meeting at Kinetix looms on the horizon, plans are in full swing to optimize the 3 days where we have all hands on deck. When you have people spread across the US, time together is important. Strong relationships and friendships have been forged from these trips and our remote peeps are given […]

Employer Branding and the Power of Storytelling

Category
Tags

Storytelling is as old as culture itself—and I’m not just talking about company culture. Culture as a concept must have storytelling, because without it there’s no way shared traditions and values could be passed down. In today’s world, it’s easy to equate storytelling with the forms of media we take in—books, movies and music—but there’s still […]

The Social Attraction Is Real [Free Download!]

Category

Fact 1: Recruiters are actively looking for job candidates on social media. Fact 2: Candidates are also actively looking at companies + recruiters on social media. Fact 3: Employment branding can make or break the close on a candidate. Social media is hands down one of the most influential tools to grab people’s attention,  entice […]

Ready To Grow Your Brand With Pinterest? FREE CHECKLIST

Category

We’ve spent the last month diving in on how to use Pinterest to grow your employer brand. And now to sum it all up, I’ve created a quick ‘n easy checklist for you to make sure you cover all your bases! Just right-click, save, and it’s yours! [see below] If you’re just now joining, here’s a brief […]