Keep Your Candidates’ Attention Through Visual Content – Part 1

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This is going to be a 2 part series about stepping up your visual content game–even if you don’t have access to professional photography/video equipment. Part 1 – Tips for taking a really good picture that will keep candidates interested… using a smartphone: It’s no secret that creative visual content–aka–Instagram pictures, snap chats, behind-the-scenes pictures,etc.–is a critical […]

Company Culture—It’s the Little Things

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There’s a general consensus in society, as well as home decor, that it’s the little things in life that matter the most. Enjoy the little pleasures. Appreciate the small moments. All that jazz. For all the effort we put into trying to focus on the little things in life, this idea rarely translates over into the HR world, […]

OWN IT! Promote The Culture You Have (Or The One You Want To Have)

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“Be the change you wish to see in the world”—you’ve heard this gem of a quote before, I’m sure. Oh, and “Be the ball.” That’s a classic. How do you become the company you want to be? How do you attract—and retain—the talent you wish to have? The top 3 things modern candidates look for […]

What Are Lower-thirds And How Can They Improve Your Employment Branding?

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I’m throwing this to the sports fans and news junkies first because #FlyEaglesFly and $ULTA (going long, #bullish): You know when you’re watching ESPN SportsCenter or CNBC’s Mad Money with Jim Cramer, and you see headlines with a cool design at the bottom of the screen that changes as the TV talent covers different topics? […]

Getting Down & Dirty with Social Media Data

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Once upon a time you created business profiles on Facebook, Twitter, LinkedIn, <insert social media platform of your choice here>. Now you’re even using them to promote your brand by actively sharing content! That’s great. You’re off to a good start, but there’s a missing piece: Data analysis. Just like you analyze everything else your […]

The Breakdown: What Your Brand Colors Really Mean

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Last week we went over how the colors you choose to use to represent your brand make an impact to your potential customers. This week we’re diving we’re breaking down what each color represents psychologically, so you can understand the subconscious messages you’re sending. Before we get into that, here’s last week’s trivia question and […]

Your Brand Colors Actually Matter. Like, A Lot.

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And it’s more than just for looks. Branding is not only an art, but also a science. The colors you choose to represent your company on your website, logo, business cards, social media, print design, etc. have an effect on the conscious of the person viewing these items. Branding, as a package, sends a persuasive […]

A Guide to Email Marketing Analytics for Non-Marketers

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Have you ever asked someone from a different department than yours what you thought was a simple question, and then wondered what language they were speaking when they gave you an answer? We tend to develop our own lingo within our departments at work. It becomes so natural for us that we don’t even realize […]