No Video Content for Your Talent? You’re Already Losing!

Category
Tags

Any marketing film pro understands that the goal of a shoot is to produce and promote “valuable & consistent video content to your target audience with the aim of attracting, engaging, and converting qualified leads.” How does that apply to you in talent acquisition? Recruitment 101: Your strategy should always aim to engage anyone who […]

Getting the Right People in the Right Seats

Category
Tags

I used to work for a company that practiced the Entrepreneurial Operating System, based on Gino Wickman’s book Traction. I’m a fan. There are actually a lot of concepts from this system I’ve brought here to Kinetix. There are two ideas in this book relevant to building effective teams, and I’m going to extend those […]

How Many Photos Do You Need to Kickstart Your Employer Brand?

Category
Tags

When you first get your employer brand going, there are a few things that are top of mind: social media accounts, careers site, content for said careers site, employer brand ambassadors, etc. One thing that might not be on that list? Photos. Photos easily fall to the bottom of the list of needs for your […]

There’s an EVP in Them Thar Hills

Category
Tags

“There’s gold in them thar hills!” – unknown The original speaker of the above quote may be unknown (with a few suspects), but its background is not. Whoever spoke it first was referring to the gold rushes in Georgia and California, insisting upon the riches any brave miners might find. This context makes it an ideal quote to plug […]