Is Glassdoor Giving Candidates the Best Look into Your Company?

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Cast your minds back, if you will, to your last job search. Personally, I was at the start of my career, so I threw my net far and wide to see what kind of opportunities would come my way. I received several responses in return, and how did I separate the potential choices from the […]

Don’t make your employer brand the next Fyre Festival

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By now most of us have streamed the Fyre Festival documentaries and experienced the music event that will forever live in infamy from the comfort of our couches. But while millions were relishing the unavoidable fate of privileged festival-goers, I couldn’t help but think about how many companies use marketing tools and spend to mislead […]

I Broke My Back for My Company: A True Story

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Okay, I’ll be up front—I didn’t break my back. I simply severed part of a vertebra. Let me explain. I was your average 19-year-old student home for summer break. With real life looming ahead, I made the same choice many college students make: I got a summer job. I was in the prestigious position of […]

How Many Photos Do You Need to Kickstart Your Employer Brand?

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When you first get your employer brand going, there are a few things that are top of mind: social media accounts, careers site, content for said careers site, employer brand ambassadors, etc. One thing that might not be on that list? Photos. Photos easily fall to the bottom of the list of needs for your […]

Recruiting Is All About AI These Days…But What About VR?

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While the recruiting world continues to freak out over how AI will affect the hiring process, there are two other letters synonymous with another new technology that’s creeping up in the world that many have yet to pay attention to: VR, or virtual reality. Even if you’re familiar with the functionality of VR, you’re probably […]

Why You Shouldn’t Underestimate the Power of Podcasting For Your Employer Brand

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When you hear “employer brand” there are probably a few things that come to mind: your careers site, the written and video content you post there, and the social channels on which you share that content. If you’re doing those three things, you’re probably already doing more than most. But there’s one item that may […]

How Twitter Bots Are Hurting Your Employer Brand

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The Talent Industry is currently buzzing about bots and automation coming for our jobs thanks to the widespread alarmist articles filling our news feeds. But don’t worry – this isn’t one of those blog posts and we aren’t about to dive into the issues with those bots. Oh no, the bots we are concerned with […]

Uber’s Scandals Prove the Relationship Consumer & Employer Brands Have

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Last week my colleague wrote about why your consumer and employer brands should be linked. There’s a bunch of great info in there as to the importance of making sure what you put out in the consumer world reflect what is going on in your employees’ world. Maybe I’m bolstering the argument or maybe I’m defending […]

There’s an EVP in Them Thar Hills

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“There’s gold in them thar hills!” – unknown The original speaker of the above quote may be unknown (with a few suspects), but its background is not. Whoever spoke it first was referring to the gold rushes in Georgia and California, insisting upon the riches any brave miners might find. This context makes it an ideal quote to plug […]

Here’s Exactly How To Write Pinterest Descriptions To Build Your Employer Brand

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The rules of SEO, Google search, and using keywords are always changing with the wind. Along with that, Pinterest just changed the way it displays pins and descriptions. Long story short–Pinterest  now only displays the pin image and title while truncating the pin descriptions. So is writing descriptions for pins still worth it? Uh, YES! Here’s […]