Business Travel 101: How to Keep Calm and Kinetix On

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In the world of recruitment marketing, we spend a lot of time making sure we show off our clients’ employer brands to candidates the best way we know how. The best way is actually meeting their employees and getting the inside scoop in person – and on camera, of course. This proven process calls for […]

Hopping on the HR Bandwagon – The Importance of Employer Branding

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At Kinetix, our goal is to help our clients hire the best talent fast as they continue to grow. Our own marketing department, who specializes in the art of recruitment marketing and overall employer branding, lives by this mantra. Over the course of just two years, we have seen our marketing team triple in size […]

Walmart’s Recruitment Marketing Mic Drop

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Millions of people who tuned into the NFL’s first Sunday of the season got to witness Walmart’s crazy smart recruitment marketing move… but I’m getting ahead of myself here. Let’s start at the beginning and unpack all of the information before we really dive into this strategic messaging. Fun Fact: This week we are celebrating […]

Cash, Culture, and Video!

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The Kinetix marketing team has made some pretty significant investments lately in our video gear. Accounting told us we couldn’t say how much, but let’s just say there are five digits up in there. Why? Because video is the new frontier when it comes to killer recruitment marketing content,  and we want to be the […]

Thought Leader Thursday: The Real Purpose Behind Recruitment Marketing

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  If you follow any of the big analyst companies, you may have seen a recruitment marketing funnel that looks like this: The theory behind this funnel is that in the pre-digital days, or in times of high unemployment, candidates pretty much came to recruiters directly via an application, were then screened in various ways, […]

Thought Leader Thursday: Stop Paying Big Money For “Travelers”

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Earlier in my career, I was the marketing lead for a medical staffing company specializing in allied health travel staffing. In plain language, we placed physical therapists, occupational therapists, and speech therapists in 13-week contracts with hospitals and assisted living facilities all over the country. In our jargon, these folks were known as “travelers.” Life […]

Building A New Careers Site? Here Are The First Steps You Need To Take

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Let’s face it – your careers site could probably use some revamping. Heck, you may not even have a careers site to begin with; just a sad ATS page for candidates to land on when they click “Careers” or “Jobs” on your corporate website. No matter where you’re at with your current careers site, if […]

How To Avoid Making Your Employer Brand A Cheap Cover Song

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If you ask any of my friends they will tell you that I LOVE a good classic song cover –key word being “good”. I emphasize that adjective not because I’m picky, but because I’ve been let down by a lot of terrible tribute bands in the past. From Britney Spears to Billy Joel, I’ve seen […]

Your Company’s Values Are NOT Your Company’s Employer Value Propositions

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It’s an easy misconception, really. After all, the word “value” is part of the phrase “employer value proposition”. But, just as having the word “strawberry” in “strawberry ice cream” doesn’t make those two things the same, having the word “value” in “employer value proposition” does not mean those two things are the same. The major difference […]

The Five Must-Haves of an Amazing Careers Site

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Creating, or even just revamping, a careers site can seem like a daunting task. In all fairness, it doesn’t just seem like a daunting task—it is a daunting task. In order to create a careers site the right way (because there are right and wrong ways), there are many factors that you have to consider. While […]