7 Approaches to Boost Candidate Experience

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Want to be an effective leader in recruiting? Being at the front of the recruiting race starts with what you bring to the candidate experience. The personal touches and style you put into the process are what will make you stand out to candidates, clients, and your fellow recruiters. Here’s how to boost your candidate […]

3 Easy Ways to Improve Your Careers Site

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You have open jobs. People want them. Seems simple enough, right? Yet, for some reason, it never is. Building and maintaining your employer brand takes self-reflection, hard work, and a firm commitment to the values and image you present to your candidate market via your careers page and social media presence. It can be daunting, […]

Is Glassdoor Giving Candidates the Best Look into Your Company?

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Cast your minds back, if you will, to your last job search. Personally, I was at the start of my career, so I threw my net far and wide to see what kind of opportunities would come my way. I received several responses in return, and how did I separate the potential choices from the […]

Don’t make your employer brand the next Fyre Festival

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By now most of us have streamed the Fyre Festival documentaries and experienced the music event that will forever live in infamy from the comfort of our couches. But while millions were relishing the unavoidable fate of privileged festival-goers, I couldn’t help but think about how many companies use marketing tools and spend to mislead […]

No Video Content for Your Talent? You’re Already Losing!

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Any marketing film pro understands that the goal of a shoot is to produce and promote “valuable & consistent video content to your target audience with the aim of attracting, engaging, and converting qualified leads.” How does that apply to you in talent acquisition? Recruitment 101: Your strategy should always aim to engage anyone who […]

Reflecting on 2018: Making Moves with Kinetix Marketing

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Ah, the year is finally coming to a close. We couldn’t be more excited to reflect on all of the flashy trends and happenings that flew by us in 2018, both in the talent industry and in society. From Orson Welles-style missile threats, to Amazon’s search for HQ2, to teen Tide pod ingestion, we’ve been […]

Business Travel 101: How to Keep Calm and Kinetix On

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In the world of recruitment marketing, we spend a lot of time making sure we show off our clients’ employer brands to candidates the best way we know how. The best way is actually meeting their employees and getting the inside scoop in person – and on camera, of course. This proven process calls for […]

Hopping on the HR Bandwagon – The Importance of Employer Branding

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At Kinetix, our goal is to help our clients hire the best talent fast as they continue to grow. Our own marketing department, who specializes in the art of recruitment marketing and overall employer branding, lives by this mantra. Over the course of just two years, we have seen our marketing team triple in size […]

Walmart’s Recruitment Marketing Mic Drop

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Millions of people who tuned into the NFL’s first Sunday of the season got to witness Walmart’s crazy smart recruitment marketing move… but I’m getting ahead of myself here. Let’s start at the beginning and unpack all of the information before we really dive into this strategic messaging. Fun Fact: This week we are celebrating […]

Thought Leader Thursday: The Real Purpose Behind Recruitment Marketing

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  If you follow any of the big analyst companies, you may have seen a recruitment marketing funnel that looks like this: The theory behind this funnel is that in the pre-digital days, or in times of high unemployment, candidates pretty much came to recruiters directly via an application, were then screened in various ways, […]