Business Travel 101: How to Keep Calm and Kinetix On

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In the world of recruitment marketing, we spend a lot of time making sure we show off our clients’ employer brands to candidates the best way we know how. The best way is actually meeting their employees and getting the inside scoop in person – and on camera, of course. This proven process calls for […]

Hopping on the HR Bandwagon – The Importance of Employer Branding

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At Kinetix, our goal is to help our clients hire the best talent fast as they continue to grow. Our own marketing department, who specializes in the art of recruitment marketing and overall employer branding, lives by this mantra. Over the course of just two years, we have seen our marketing team triple in size […]

Walmart’s Recruitment Marketing Mic Drop

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Millions of people who tuned into the NFL’s first Sunday of the season got to witness Walmart’s crazy smart recruitment marketing move… but I’m getting ahead of myself here. Let’s start at the beginning and unpack all of the information before we really dive into this strategic messaging. Fun Fact: This week we are celebrating […]

Thought Leader Thursday: The Real Purpose Behind Recruitment Marketing

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  If you follow any of the big analyst companies, you may have seen a recruitment marketing funnel that looks like this: The theory behind this funnel is that in the pre-digital days, or in times of high unemployment, candidates pretty much came to recruiters directly via an application, were then screened in various ways, […]

Thought Leader Thursday: Stop Paying Big Money For “Travelers”

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Earlier in my career, I was the marketing lead for a medical staffing company specializing in allied health travel staffing. In plain language, we placed physical therapists, occupational therapists, and speech therapists in 13-week contracts with hospitals and assisted living facilities all over the country. In our jargon, these folks were known as “travelers.” Life […]

Building A New Careers Site? Here Are The First Steps You Need To Take

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Let’s face it – your careers site could probably use some revamping. Heck, you may not even have a careers site to begin with; just a sad ATS page for candidates to land on when they click “Careers” or “Jobs” on your corporate website. No matter where you’re at with your current careers site, if […]

Boost Your Employer Brand This Black Friday

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At Precisely 8pm on Thanksgiving Thursday, Americans all over the country lose their napkin bibs, slide out of their 5-course comas, and trade their silverware for shopping bags. That’s right folks – ready or not, Black Friday is coming. If you are like me you will do pretty much anything to avoid the hassle of […]

Recruiting Is All About AI These Days…But What About VR?

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While the recruiting world continues to freak out over how AI will affect the hiring process, there are two other letters synonymous with another new technology that’s creeping up in the world that many have yet to pay attention to: VR, or virtual reality. Even if you’re familiar with the functionality of VR, you’re probably […]

The Problems You Can Run Into When Creating Careers-Specific Social Accounts

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When it comes to kicking off your employer branding efforts, there are three big buckets to think about: careers site, content, and social media. Your careers site and the content that will go on it are pretty easy to isolate from an employer branding perspective—there’s no question if these should be all-employee-focused all the time. […]

What Google for Jobs Means for Your Recruitment Marketing Spend

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In part 2 of our 3-part series on Google for Jobs, we’re taking a look at how Google is utilizing third-party sites to boost their job offerings. In addition to scraping your ATS portal or careers site, the new platform also partners with major job boards and sites like LinkedIn, CareerBuilder, Glassdoor, and others. Google […]