Is Instagram Stories or Snapchat Better for Employer Branding?

The battle between major social media giants Instagram and Snapchat continues to thicken now that Instagram has launched Instagram Stories… a successful launch at that. You should know that you should be using social media for recruiting, and we highly recommend building an Instagram account to showcase your employees, company, culture, and life within the […]

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3 Ways You’re Failing at Employer Branding

“Employer branding is a double-edged sword—it’s a great initiative to attract the best talent for your teams, but also it’s the perfect strategy to help retain current employees you have right now. A stellar employer brand can also improve the corporate brand + identity to the outside world.” – me, last week. Well, if you’re […]

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3 Best Types of Employer Branding Content That Drives Employee Retention

Employer branding is a double-edged sword—it’s a great initiative to attract the best talent for your teams, but also it’s the perfect strategy to help retain current employees you have right now. A stellar employer brand can also improve the corporate brand + identity to the outside world. Sign us up, right?! Let’s review what […]

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Why Your Employer Brand + Consumer Brand Need To Be Aligned (And An Example Of One Awesome Company Who Does A Great Job At It)

Employer Branding and Consumer Branding. 2 terms that are nothing new—they’ve been around, they’re loyal buzzwords to the marketing world, but there’s one problem: Many companies are not aligning the two. And it’s time to look at both of them through a different lens—the same lens to be exact. Before we go any further, take […]

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Employer Branding and the Power of Storytelling

Storytelling is as old as culture itself—and I’m not just talking about company culture. Culture as a concept must have storytelling, because without it there’s no way shared traditions and values could be passed down. In today’s world, it’s easy to equate storytelling with the forms of media we take in—books, movies and music—but there’s still […]

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Grow Your Employer Brand With Pinterest: Part 2 – Brand Boards

5-star vacations, engagement rings, styled outfits, delicious recipes, how-to advice… what do all these have in common? They’re all over Pinterest posted as images that evoke emotion and get people to do something. Pinterest is a social media site, yes, but it’s growing more as a search engine than your basic social site. Pinterest is powerful. If […]

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