How To Avoid Making Your Employer Brand A Cheap Cover Song

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If you ask any of my friends they will tell you that I LOVE a good classic song cover –key word being “good”. I emphasize that adjective not because I’m picky, but because I’ve been let down by a lot of terrible tribute bands in the past. From Britney Spears to Billy Joel, I’ve seen […]

How Many Photos Do You Need to Kickstart Your Employer Brand?

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When you first get your employer brand going, there are a few things that are top of mind: social media accounts, careers site, content for said careers site, employer brand ambassadors, etc. One thing that might not be on that list? Photos. Photos easily fall to the bottom of the list of needs for your […]

Boost Your Employer Brand This Black Friday

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At Precisely 8pm on Thanksgiving Thursday, Americans all over the country lose their napkin bibs, slide out of their 5-course comas, and trade their silverware for shopping bags. That’s right folks – ready or not, Black Friday is coming. If you are like me you will do pretty much anything to avoid the hassle of […]

The *Real* Way You Make Your Employer Brand Come To Life On Social Media

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Your social media checklist for your employer brand might look something a little like this: Careers-focused channels created? Check. Posting regularly? Check. Growing your audience? Check. While those items alone ensure a robust social media plan, there’s one big item that’s missing in order for your employer brand to truly come alive on social media: […]

Five Different Types of Posts You Can Make to Build Your Employer Brand on Instagram

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When building your employer brand on social media, giving candidates the opportunity to press their noses to the proverbial glass of your company windows is invaluable. That’s where Instagram comes in. No platform makes it easier to really show what life is like at your company—and, as any good brand expert knows, showing is better than […]

How to Build an Employer Brand Ambassadorship Program at Your Company

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If it’s been said once, it’s been said a million times: there is no better resource to build your employer brand and show candidates what life is like in your company than the talent you currently have working for you. A few of the ways you can leverage this goldmine of a resource: Getting your […]

Why You Shouldn’t Underestimate the Power of Podcasting For Your Employer Brand

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When you hear “employer brand” there are probably a few things that come to mind: your careers site, the written and video content you post there, and the social channels on which you share that content. If you’re doing those three things, you’re probably already doing more than most. But there’s one item that may […]

How Twitter Bots Are Hurting Your Employer Brand

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The Talent Industry is currently buzzing about bots and automation coming for our jobs thanks to the widespread alarmist articles filling our news feeds. But don’t worry – this isn’t one of those blog posts and we aren’t about to dive into the issues with those bots. Oh no, the bots we are concerned with […]

Telling Employer Branding Stories the Right Way

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When it comes to employer branding, there are countless formats to create from, platforms to present in, and stories to tell. With all the options you have when developing an employer brand, it’s important to remain focused and bring the brand to life in an authentic way that tells the real stories of your employees—in other words, tell […]

Is Instagram Stories or Snapchat Better for Employer Branding?

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The battle between major social media giants Instagram and Snapchat continues to thicken now that Instagram has launched Instagram Stories… a successful launch at that. You should know that you should be using social media for recruiting, and we highly recommend building an Instagram account to showcase your employees, company, culture, and life within the […]